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Mailing format that will get you Conversions
#7
There are many ways that one can draft a mail to the client and therefore many permutations and combinations can come handy!

But there is a one golden rule that will never die~

1. Never be too formal or too casual. There are people who like formal mails, and the others who like casual mails. So it is better to be not too casual, not too formal kind, so as to be able to suffice both the types of people.

2. There should be 'Call to Action' within the mail as well.

3. The email content should be so great that - people get propelled to click on the links in the email which takes them to your site.

4. Have a consultation with a User Experience Designer. They know pretty much about how people interact. So make some 3-5 email templates with their guidance. THis will really help you in your cause.
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