09-23-2013, 02:27 AM
The keyword planner tool is great, because if you look at the metrics you can see what the best opportunities are. Mainly the competition vs. search volume. Of course one of the holy grail niches is finance. The search volume is astronomical. So should you optimize your site for general finance keywords? Of course not. You are competing against the top financial institutions in the world. Unfortunately, you will probably never rank for the word finance.
If you are looking to launch a pay per click campaign the best way to do this is via SEM rush. As a competitive research tool it is nearly unparalleled. You are able to see the keywords that your competition is bidding on, what their highest converting keywords are, and even the ad copy they are running. However, this is a paid tool, whereas Google's keyword planner is free.
It all comes down to the purpose of your keyword research. If it's a pure seo strategy, then use the google adwords keyword planner.
If you are looking to launch a pay per click campaign the best way to do this is via SEM rush. As a competitive research tool it is nearly unparalleled. You are able to see the keywords that your competition is bidding on, what their highest converting keywords are, and even the ad copy they are running. However, this is a paid tool, whereas Google's keyword planner is free.
It all comes down to the purpose of your keyword research. If it's a pure seo strategy, then use the google adwords keyword planner.
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