How to check the effectiveness of digital marketing startegy

[Davidwatson]

While some vanity metrics (e.g., Twitter followers, website traffic) are easy to track, they are rarely that insightful independent of other data. We do track our social growth, which allows us to look at trending and anecdotal information on where we are getting the most shares and social conversation. However, we have found it’s more important to track conversions to email and topics of interest. This helps us adjust our content marketing plan accordingly so that we have confidence that we are delivering on our readers interests and expectations — efforts which certainly help our own bottom line.