What to check while buying an expired old blog?

[frank]

Some people take the old domains name very seriously but we don't bother it that much. If we find a blog with a great name then its okay otherwise what we can do.

Basically we focus on checking the backlink profile of that blog. See if there are any good links present or not. How many good do-follow links it has in its link profile etc.

Sometimes we also check waht was on it that blog in previous times through Internet Archive (Wayback Machine).