12-03-2024, 08:27 AM
The formula for calculating CPM is:
[
CPM = \frac{\text{Total Cost}}{\text{Total Impressions}} \times 1000
]
Where:
Total Cost is the total amount spent on the advertising campaign.
Total Impressions is the total number of times the advertisement is displayed.
For example, if an advertising campaign costs $500 and generates 100,000 impressions, the CPM would be calculated as follows:
[
CPM = \frac{500}{100,000} \times 1000 = 5
]
This means the CPM is $5, indicating that it costs $5 to reach 1,000 impressions.
[
CPM = \frac{\text{Total Cost}}{\text{Total Impressions}} \times 1000
]
Where:
Total Cost is the total amount spent on the advertising campaign.
Total Impressions is the total number of times the advertisement is displayed.
For example, if an advertising campaign costs $500 and generates 100,000 impressions, the CPM would be calculated as follows:
[
CPM = \frac{500}{100,000} \times 1000 = 5
]
This means the CPM is $5, indicating that it costs $5 to reach 1,000 impressions.