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What is the CPM formula?
#2
The formula for calculating CPM is:

[
CPM = \frac{\text{Total Cost}}{\text{Total Impressions}} \times 1000
]

Where:

Total Cost is the total amount spent on the advertising campaign.
Total Impressions is the total number of times the advertisement is displayed.
For example, if an advertising campaign costs $500 and generates 100,000 impressions, the CPM would be calculated as follows:

[
CPM = \frac{500}{100,000} \times 1000 = 5
]

This means the CPM is $5, indicating that it costs $5 to reach 1,000 impressions.
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Messages In This Thread
What is the CPM formula? - by Alex Jones - 05-02-2024, 04:38 PM
RE: What is the CPM formula? - by kind - 12-03-2024, 08:27 AM

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