07-15-2017, 08:32 AM
1. Search Query Reports
The most obvious way, but also the most important. Look at your search query report and see what terms your ad is actually displaying for.
2) Use Someone Else’s List
Some negatives come up all the time, so it can help to look at something like KoMarketing Associates’s list of negative keywords for inspiration. Don’t add terms to your account without thinking – some might be relevant for you! – but it is a good starting point.
3)
Use Keyword Research Tools
Google’s Keyword Tool shows you what Google thinks is relevant to your keywords
4)
Your Positive Keywords
You’ve worked hard to structure your account, sort keywords into the best possible ad groups, and write adverts specially tailored to those groups. You don’t want to lose this work by having searches display the wrong ads.
The most obvious way, but also the most important. Look at your search query report and see what terms your ad is actually displaying for.
2) Use Someone Else’s List
Some negatives come up all the time, so it can help to look at something like KoMarketing Associates’s list of negative keywords for inspiration. Don’t add terms to your account without thinking – some might be relevant for you! – but it is a good starting point.
3)
Use Keyword Research Tools
Google’s Keyword Tool shows you what Google thinks is relevant to your keywords
4)
Your Positive Keywords
You’ve worked hard to structure your account, sort keywords into the best possible ad groups, and write adverts specially tailored to those groups. You don’t want to lose this work by having searches display the wrong ads.
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