Internal Links and Link Circles - all queries

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Creating link circles through internal pages, also known as reciprocal linking within your own website, can be a strategy to interconnect relevant content and enhance user navigation. However, it's essential to use this tactic judiciously and organically, ensuring that the linked pages are genuinely related and offer value to the user. Excessive reciprocal linking solely for the purpose of manipulating search engine rankings can be seen as a black hat SEO practice and might result in penalties from search engines.

As for the maximum number of internal links on one page, there isn't a fixed number defined by search engines. Instead, focus on maintaining a natural and user-friendly experience. Ideally, keep the number of internal links reasonable, ensuring they are contextually relevant and helpful for users, without overwhelming the page with an excessive amount of links that could confuse or detract from the user experience. Striking a balance between providing valuable internal linking and not overloading a page is key for effective SEO and user engagement.