Benefits of Multi-Channel Promotion

[adam_jones]

Every digital media channel has its price. Different types of devices for media channels can create different user value and price points. A mobile app developer that is marketing multiple games can't promote a Flash game on mobile—but it can advertise the game to Web users. Marketers should apply the same principle to their digital marketing campaigns by utilizing different types of media devices and platforms in order to secure optimal pricing and campaign optimization.