05-20-2021, 09:08 AM
A site's IP address does not impact directly much on the performance of SEO. IP address can be changed easily. The location affects ranking factor. The domain name of website is connected to a certain IP address which is FTP hosting server's location. Map results that have been added to the organic web search results, then the location will influence the other results shown. So, location also plays a vital role in generating more website traffic. Location affects search ranking as much as any other ranking factor, yet it doesn't get the same glamour as factors such as backlinks and content quality
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