02-18-2016, 04:28 AM
You will also have to keep in mind the project you are handling. The project type matters too. Are you using the ad campaign to get sales or just its for exposure. If you are doing it for sales then it changes the metrics.
Suppose you are getting a 8% CTR and none of them are buying your products then its a total waste of money. And if you are getting a CTR of about 4% but most of them are buying it then its good.
Consider all the elements from top to bottom and test that in your ad campaign. You can't just assume while just seeing the bids in Google keyword planner.
Suppose you are getting a 8% CTR and none of them are buying your products then its a total waste of money. And if you are getting a CTR of about 4% but most of them are buying it then its good.
Consider all the elements from top to bottom and test that in your ad campaign. You can't just assume while just seeing the bids in Google keyword planner.
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