How to reduce boune rate and increase conversion rate?

[steveposter]

I have a site selling body building products and gym equipments. My bounce rate is more than 60% and the conversions from the visits are very low. How should I improve them?

Try to have an online survey for your target audience for this to analyze the needs and expectations for your selling body building products and gym equipment. This will give you an effective idea to increase your site's performance and conversions.