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PPC Campaign ROI for 3rd or 4th position

 
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PPC Campaign ROI for 3rd or 4th position
ksmith29
  Hyper Active Member
Joined: Jul 2014
Posts: 997
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#1
11-10-2016, 04:24 AM
Recently, I have noticed that in the case of Mobile PPC Campaigns you don't need to be in the first position to get your expected ROI. You can achieve that from 3rd or 4th or even 5th position. As in mobile when someone searches something the first and second position of the SERP's appears in the toppest alignment of the mobile. But users have tendency to click on the results which they find in the closest position that is the 3rd and 4th position. Have you guys also seen this?
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