Google is trying to corner the market of SEO

[avinash]

In my opinion. Google isn't specifically targeting SEO market. They are targeting the entire digital marketing world here. There is moto is that if you want to rank then use adwords. In which they can make money. The people of small business don't have the money or experience to invest in white hat SEO to get ranked organically so they will rely on adowrds as it is low cost, less effort is needed and can get traffic & conversions fast.