Keywords

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Keywords play a crucial role in website and page ranking in search engine results. While they are not the sole factor, they are fundamental. Search engines like Google use keywords to understand the content and purpose of webpages. When users enter search queries, search engines aim to match those queries with relevant content, which is determined, in part, by the presence of relevant keywords on a page. Effective keyword research helps you identify the terms and phrases your target audience is using, allowing you to optimize your content accordingly. However, ranking well also depends on factors like content quality, backlinks, user experience, and technical SEO. So, while keywords are essential, a comprehensive SEO strategy that considers all these factors is necessary for successful website or page ranking.