Is the exact match kw's loosing their value?

[RuskinF]

Exact match keywords will not lose their value as PPC will work its wonders for the companies that bid for a place in the relevant keywords.
Apart from that, I believe the future in Keywords is going to be long-tail keywords as more and more people will be specific about what they want from Google.
Exact match keywords exist in the long-tail as well.
Let us see what happens to that.