Low open rate of Emails in Mobile

[brian]

Yeah, it may occur in mobile devices. Low open rates does not really mean that you are having a technical problem over the mobile devices. Your mails maybe optimized technically but in terms of marketing they may be not. Remember comparison to non-mobile devices, mobile devices have to handled more cautiously. Check your head lines whether they are much appealing or not. Check your fonts used in the emails are easily readable or not. Also check your mail design, if it is not correct then you may have open rate but your CTR will be low.