How to build unique sales page every time?

[viking91]

Here’s a table of contents so you can navigate them easily:

Understand Your Audience
Create a Value Proposition
Get the Price Right
Determine the Right Length
Nail the Headline and Subheadings
Describe Your Product
Show the Benefit of the Benefit
Get the Language Right
Handle Objections
Prove Visitors Can Trust You
Incorporate Images and Video
Make Your Copy Scannable

What do you mean by "Make your copy scannable"?