Is SMS Marketing a big waste of time?

[Elly]

The average open rate for emails is between 20 and 30 percent (depending on your industry) and 64 percent of companies say email is their most effective channel. I wonder how many of those companies have tried SMS marketing, though, because the open rates are astoundingly different. In fact, the open rate for a SMS message is nearly 98 percent, and almost 90 percent of recipients open their text messages in the first three seconds. It doesn’t get much more instant than that.