What are the most important Google ranking factors?

[Mangat Singh Dhiman]

Search Optimization is an extremely dynamic field that continues to evolve more and more rapidly with each passing day. That being said, it has never been more important to keep up with changes in Google Search’s ranking algorithm. In 2016, algorithm updates such as “Penguin 4.0” and “Possom” introduced a smarter, cleaner, and more semantic search experience. With 2018 in full swing, here are the top 9 Google Search ranking factors to take into consideration:

1. CONTENT QUALITY
2. BACKLINKS
3. MOBILE FIRST
4. PAGE SPEED
5. SCHEMA CODE
6. BRAND POWER AND SOCIAL SIGNALS
7. DOMAIN POWER
8. HTTPS
9 USER EXPERIENCE