Is really important Mobile Optimization for SEO?

[Mangat Singh Dhiman]

Yes, It is really important. Mobile phones have liberated customers from their desktops. That means while they’re out and about they could be researching places to eat and things to do. In fact, mobile users exhibit different behavior than desktop users, according to a study from Google. There is generally more urgency to the request. They want to find what they’re looking for immediately. As a result, half of consumers that conducted a local Google search via mobile visited a store within a day, compared to 34 percent of desktop users. Mobile users are more likely to be on the lookout for business hours, directions to a local store or the address of the store.

In other words, you could be very close to obtaining a new customer. If your website isn’t ready for this situation, you could lose out on the chance. And the negative performance could prevent future mobile customers from finding you in the first place.