Which is the best - PPC or SEO?

[andreausa]

PPC stands for Pay-Per-Click a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
In SEO, on-page and off-page techniques helps build backlinks and increases traffics to website. SEO targets certain keywords. It takes into consideration how search engines work, which keywords are used by people to search and who are the targeted audience of the search engine.
As of my knowledge SEO is better than PPC because SEO gives organic results with unpaid option. If you ready for paid option means you can go with PPC.