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What is Quality Score in Google AdWords?

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What is Quality Score in Google AdWords?
aliceta
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Joined: Jan 2018
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#7
01-10-2018, 03:00 AM
Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. ... The relevance of your ad text. Your historical AdWords account performance
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