Which is the best - PPC or SEO?

[jackluter]

Digital marketing is best practice to promote your business in different kind of platforms, in that SEO and PPC also techniques are using to promote their business resources. So I will describe the difference SEO and PPC below points.
• SEO is organic process without using any money to do this. If you do SEO it would be better for your business
• AdWords (PPC) is the tool from google. It is helpful for your paid campaigns like you need to pay some amount for google then it will appear of top page based upon you bid amount.