10-31-2017, 11:12 AM
Bounce Rate is the internet marketing term that is used in web traffic analysis. It represents the percentage of visitors who enter the site, visits only single page and then leave,i.e, bounce , rather than continuing to visit other sites.
Whereas, exit rate refers to the percentage of visitors who left your site from that page. These visitors may have viewed more than one page. This means they may not have landed on that page, but simply found their way to it through site navigation.
Whereas, exit rate refers to the percentage of visitors who left your site from that page. These visitors may have viewed more than one page. This means they may not have landed on that page, but simply found their way to it through site navigation.