About the new penguin update

[PK357]

Most of my sites, and my clients sites were optimized to fly under the radar of the penguin algorithm update. However, I'm starting to see new incoming clients who have used shady linkbuilding tactics, that resulted in steep drop-offs in organic traffic. They were convinced that they weren't penalized, but it is obvious. If you start losing a ton of organic traffic, and you have a suspicious backlink profile, you are done. Don't think it is something else and waste time trying to figure it out. Clean your link profile, disavow, and start the process of getting your pages reindexed. It can take months, and it can result in a great deal of lost revenue.