Joined: Mar 2019
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Can anybody please explain what is Brand Bidding? I have been reading some magazines about marketing. And found out about that term.
Joined: Sep 2016
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Brand bidding is the practice of bidding on the brand terms of a third party, so your ads appear when their brand is entered as a search term. For example, an insurance company X might bid on the brand term ‘Aviva’.
The idea is to grab traffic on the brand term and redirect it to your own site. The brand bidder’s reasoning is that if they can write a sufficiently eye-catching, memorable ad, the web user will click on it, arrive at their site and choose their product instead of those of the brand owner they originally searched for. The aim is diversion, in both the psychological and user-journey senses of the word.
Joined: Apr 2015
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Follow this post. It will give you a general idea.
https://en.ryte.com/wiki/Brand_Bidding
Joined: Jul 2014
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A quick Google search would have done it.
If you are just asking to know what it mean then its already been answered. But if you want to elaborate then start a new thread.
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