What should we keep in mind while building an email list?

[elliekushn]

What should we keep in mind while building an email list?

[ksmith29]

- Decide what you want your campaign to achieve within the allocated budget.
- Set realistic goals & determine KPIs.
- Ask yourself this. Why should anyone subscribe? What's in it for the subscriber?
- Always remember that consumers use multiple channels and devices. So, build your campaign according to it.
- Position your business among brands that people consider initially. Build a targeted email marketing list.

[lordp]

Provide something that your audience need not what you are offering to them.