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What is Header Bidding?

 
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What is Header Bidding?
regp
  Member
Joined: Jun 2016
Posts: 75
Likes Received: 3
#1
12-21-2016, 04:21 AM
Can anybody explain to me what is a header bidding?
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frank
  Hyper Active Member
Joined: Sep 2013
Posts: 937
Likes Received: 62
#2
12-21-2016, 04:28 AM
Its pre bid technology used by Google for google's ad exchanges.
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adam_jones
  Active Member
Joined: Jan 2017
Posts: 129
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#3
01-13-2017, 05:14 AM
Header bidding, also known as advance bidding or pre-bidding, is an advanced programmatic technique wherein publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers.
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