Google SERP Changes & Algorithm Updates - October 2025

[trave]

Ours was around 30% of the total revenue.

[diaca]

Any new update going on now? Because 20% traffic is stable and the rest specially from US are still fluctuating.

Chinese and Singapore traffic are coming in times and going nothing fixed.

[mediamonster]

It is uncertain and G is isn't confirming anything.

40% effected traffic measn something is going on for sure.

[cc1]

It is uncertain and G is isn't confirming anything.

40% effected traffic measn something is going on for sure.

An update or such sort is going on.

AI snippets are appearing abruptly in the SERP's.

[lucky91]

AI snippets have disappeared from our SERP's.

And Google Maps & Images are also showing wrong answers.

[reger]

60% traffic is effected now. But at the same time targeted traffic can also be found.

[danik]

Is the new update effecting the Rpm rates?

[kartiksharma7153]

Chinese bots are eating all the bandwidth.

Although overall traffic is the same.

That’s becoming a pretty common issue lately, especially with aggressive crawlers inflating server load while real user traffic stays flat. It usually helps to tighten bot rules, rate limiting, and log analysis to separate useful crawlers from noise. I’ve seen similar cases discussed when working through traffic audits, including some insights shared by teams like SEO Discovery, where the focus was more on controlling crawl behavior than chasing traffic numbers.