What is best strategy to rank a keyword or keyword phrases?

[howard21]

What is best strategy to rank a keyword or keyword phrases?

[kingp]

Build content around or for them and publish. There is no strategy here. Yeah, obviously you can get links to outrank your competitors but linking to any page of yours without any relevancy will get you penalized, so be careful while doing it.

[richardmsmith]

Choosing a keyword with good volume, but not too much volume.
Choosing a keyword that’s relevant to your business model.
The more specific the keyword (think long-tail keywords), the easier it is to gauge the searcher’s intent, and the easier it will be to serve up what those searchers are probably looking for. In search marketing, “intent” is our best guess at what the person using the search query really wants.

[davidsmith21]

Use google keyword planner for this.

Firstly search an keyword with low competition but higher volume.
Create an Article on it .
Article should be handcrafted, duplicate article even from yoir site would be detected as duplicate content.
Create quantity Content.
Create Quality Backlinks by Guest Blogging and Creating Page on Wikipedia

[steveposter]

A site page content that mostly describes the target keyword phrase in which needed by the users.