Joined: Nov 2016
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How is Analytics being used to justify ROI on social campaigns?
Joined: Jul 2013
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Analytics are for measuring metrics of the social campaigns. You will see them as referral traffic in your analytics panel.
Joined: Dec 2016
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Joined: Nov 2015
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A/B Split Test is a method to compare 2 landing pages performance you can use an analytics program like gostats and setup goals for each landing page and compare results and use the best landing page for better ROI