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+-- Forum: Digital Workplace (https://seomotionz.com/forumdisplay.php?fid=10)
+--- Forum: CPC / CPM (https://seomotionz.com/forumdisplay.php?fid=24)
+--- Thread: Which type of PPC??!! (/showthread.php?tid=6203)
Which type of PPC??!! - lootmeup - 08-26-2019
Here is the two scenarios. Which can work better for a eCommerce site?
Target audience by general PPC or target via highest bidder. I am not talking about lead generation here. I am talking about good exposure that can lead to sales in return in the near future.
RE: Which type of PPC??!! - white knight - 08-26-2019
The general idea will be that you don't target them via highest bidder. Because via it you will generate leads that's for sure but its not good for exposure. Highest bidder is a very detailed oriented targeting which good for CPA scenarios.
RE: Which type of PPC??!! - supaul - 08-27-2019
Try targeting in a broader way.
RE: Which type of PPC??!! - lootmeup - 08-28-2019
Thanks for the suggestion guys.