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+--- Thread: Formula to calculate location bid adjustments (/showthread.php?tid=4798)
Formula to calculate location bid adjustments - lata21 - 12-08-2018
(location cvr/average campaign cvr)-1x100, will this formula really work?
Or, is it just a case of looking at the data to determine which locations have the highest conversion rates, value etc and then upping bids experimentally?
Re: Formula to calculate location bid adjustments - vk_lord - 12-10-2018
We generally use this formula but based on CPA rather that CR%. What the formula does is align the target KPI with the average KPI. This could also work with CTR.
Re: Formula to calculate location bid adjustments - mediamonster - 12-11-2018
Is this campaign of yours a ROI target or CPA target or getting sales as much as you can type thing?
Re: Formula to calculate location bid adjustments - lata21 - 12-28-2018
Its a CPA target.