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How to detect Mobile Fraud Traffic? - Printable Version

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How to detect Mobile Fraud Traffic? - sman21 - 09-25-2017

How to detect Mobile Fraud Traffic? I am suspecting plenty of fraud traffic visiting my app.


Re: How to detect Mobile Fraud Traffic? - brian - 09-25-2017

Here are some elements that you might find if they are fraud traffic.

- Very small time gap between click and install of the app.
- High download rate from one source or similar sources.
- Irresponsive crowd.
- Create no actionable engagement.


Re: How to detect Mobile Fraud Traffic? - anush - 09-26-2017

brian Wrote:Here are some elements that you might find if they are fraud traffic.

- Very small time gap between click and install of the app.
- High download rate from one source or similar sources.
- Irresponsive crowd.
- Create no actionable engagement.

Nice points. See the crowd is showing any kind of automated behavior.


Re: How to detect Mobile Fraud Traffic? - Elly - 10-17-2017

Another common case of mobile ad fraud is install fraud. This happens when fraudsters or hackers simulate downloads of apps to make it appear like real installs by genuine new users. Sometimes, hackers or fraudulent traffic sources can get hold of the install postback URL and replicate installs, which cost marketers big dollars.