Mobile commerce is expected to gain a remarkable standard in these coming years. Hence, it is important to consider making a responsive web design for all business having existence on internet.
The exponential growth of smartphones and tablets has changed the concept of web designing. Before the explosive advent of smart mobile devices the only challenge of the designers was to build bespoke websites for various desktop and browsers. But with the time the challenge has gone far more stringent in order to hold the business of mobile marketing.
The percentage of using smart phone and tablet users have been increased to a significant standard and many online marketers shared that, while in 2014 the number of smart phone user were 1.75 billion, it will turn 2.5 billion within 2017. So, with more people using these smart devices for their everyday internet browsing, the online business will soon shape its nature focusing on these device’s features. So, it is extremely important to emphasis on making websites for various platforms like these smart devices. And after coming under the light of demands, responsive web design (RWD) has now firmly made its position in every designing company’s service list.
But before we discuss more about RWD we should understand the basic concept of it.
What is responsive web design?
RWD is an approach making a website responsive for any device where it can be shown. More precisely it can be said that the website that changes its page’s features depending on the device’s windows is called responsive design.
Designers set their coding for the site in such a manner that creates an optimal viewing experience in any shapes of device rather its screen. The main effectiveness of having a responsive website is that you can access your site or any other site to any device and you will get same feelings as you can get from a PC. You do not need to pinch, zoom or scroll a long way to get the exact location. In responsive all the features come in a compact order.
Designers aim to provide visitor-friendly view and do their coding keeping on mind of the various important features like pictures, scree-layouts, audio/video players, navigation system, etc.
So, now if you get quite familiar with the basic concept of RWD, you need to pay extra for each of your PC and mobile based website.
What is the importance in making a responsive website?
You have a well modified website running successfully on PC. And you also have earned quite response for your featured product or services since it was live. But, after some period you have noticed that the rates of visitors or consumers are stagnant. Do you know the reason of it? One of the main reasons could be of your non-existence of a RWD. As you are more involved in your brand promotion through other media, you might have over looked the most significant web designing for smart devices.
Recently few surveys have showed that 30% traffic come from mobile internet access. And the more craze of buying a smart device will increase the greater the chance of getting a bulk amount of visitors to your site. According some of the eminent media analyst, from 2013-14 ends, approx. 20% of online orders have been increased for the responsive e-Commerce sites.
So, there are enormous advantages of using a RWD and here are some of its important points.
• Saving time and money:
There is a conception that making a responsive website is expensive. But this notion is completely wrong. It is not as expensive as its being said. Generally the cost of making a RWD is as similar as to making a convenient website. And making this kind of website cuts the complete ownership cost of maintain carious kinds of websites for various versions.
• User friendly:
The main object of making a RWD is nothing but providing a user friendly experience to their so called smart pocket devices. The webpages are coded into a flexible size that fits to any kinds of device version and comes in a compact that does not need to customize. This facility set the user to read and access easily without zooming and scrolling much to the screen.
• Enhancement of business:
Presently most of the people prefer online shopping or to access any service whether banking or anything from internet. And not only that they tend to access from their smart devices instead of using PC. So, if you consider making a RWD, it will certainly put your business to way ahead in gaining active response from your targeted audience.
Important tips to take into account for making a RWD:
Here are some vital points to consider making a responsive web portal:
• Consult with your hired web designing company with all the necessary details that you want to be shown there. And ensure that your brand image should look exact in smart phones and tablets like it is shown in PC.
• If you own an eCommerce site make sure that all your product images and videos are bespoke to the device and should have clear pixel perfect appearance for customer having small screen.
• Ensure that all your webpages come in a compatible standard that get fit to the screen.
• You should also mention to the designers for the coding so that your pages do not take much time to load or cause irritation to your visitors before they check it.
So, it can be concluded that, day by day the invention of various kinds of devices need for online works making responsive web design a fundamental aspect to sustain website for eras to come.